Do it for me -
When you start out trying to advertise your site yourself, PPC advertising can cost a fortune. It's easy to get caught up in a bidding war over a particular keyphrase and end up spending far more than your potential return. 'Ego-based' bidding, where a CEO/marketer/someone else decides they Must Be Number One no matter what, can cost thousands of dollars. Also, bid inflation consistently raises the per-click cost for highly-searched phrases.
PPC is crazy fast-
Pay per click advertising can generate traffic right away. It's simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the keyphrase's on which you bid and you've placed a well-written ad, you will get clicks the moment the ad is activated.
So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.
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